Life Sciences
Payer and access agency support
Creative experts who know access
From market access to pull-through, our full-service agency group uses a data-driven approach to identify opportunities and develop the strategies and tactics to unlock performance. Our clinicians, strategists, and creatives have extensive experience in launch-readiness planning and optimization strategies for in-line products. Our time-tested approach can help your organization create, approve, and roll out materials that align with key strategies and affect your customers’ decision-making processes. For primary care or specialty products, oncology or rare disease, our team has the experience in collecting insights and translating them to action.
Payer engagement
- Pre-approval Information Exchange (PIE) strategy and engagement materials
- Payer-centric value propositions
- Population sizing tools
- Financial value stories and budget impact tools
Mock product reviews
- Mock account director calls
- Mock class review
- Simulated health technology assessment (HTA)
- Comparative effectiveness evaluations
Integrated delivery network/organized provider strategy
- IDN access impact assessments
- Key account manager (KAM) engagement strategies
- Quality metric engagements
- Pathway strategy and assessment
- Alternate payment model impact and opportunity assessment
- Pharmacy and specialty pharmacy engagement
Customer insights and market research
Topics
- Customer roles, goals, and priorities
- Customer segmentation
- Theoretical product profile testing
- Value message testing
- Access and pricing trade-offs
- Process mapping
- Positioning and competitor assessment
Types
- In-depth interviews
- Advisory boards
- Surveys
- Collaboration working sessions
Creative and design
- Brand access strategy planning
- Omni-channel planning
- Engagement materials designed for technical audience
- Simple, effective, impactful materials
Content management approval and production
- Medical, legal and regulatory (MLR) reviews
- Veeva content management
- Source linking and tagging
- Post-approval production management
Rollout and training support
- Strategic selling guidance
- Implementation guidance
- Best-practice videos
- Workshop planning and facilitation
Pull-through excellence
- Healthcare professional (HCP)-specific access messaging
- Customized core visual aid integration
- Personalized access emails
- Customized direct mail fulfillment
- Locally relevant access banners
- Self-serve access look-up websites
Annual planning
- Operational planning
- Strategic planning
- Tactical planning
- Resource use monitoring and reporting